Putting pen to paper isn't anything new for our team, but writing text for a best practice book is. Our managing director, Nicola Winn and I are currently writing material for a new Chartered Institute of Housing (CIH) publication on marketing and customer insight.
The co-authors are renowned high-calibre housing professionals - including Jo Richardson and Tim Brown of De Monfort University, John Perry and Mark Lupton at CIH and Nicola Yates from Kingston-upon-Hull City Council - so we're excited to be in such good company.
Our chapters explore the relevance of branding, communications and marketing to the social housing sector. They showcase some of the great work that housing organisations do every day, with case studies from registered providers and communications agencies across the globe. These include references to our 'captivating campaigns' competition winners, Accord Housing Association and Friendship Care and Housing. There may also be a few surprises, with references to Mary Portas, Lego and the Spice Girls currently in the mix...
The book is due to be published in the autumn. Watch this space for details, and wish us luck!
Until next time,
Kerry
Wednesday, 21 July 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment