Marketing Week highlights a campaign about to break for the Football Association (FA) to encourage people to become a grassroots coach or referee.
This is being done in conjunction with co-sponsors McDonalds and Carlsberg. A terrific thing for the FA to promote (I’ve always found the community aspect of football the most compelling) but I always wonder if football attracts the most appropriate sponsors.
As an Aston Villa fan, I was delighted last season (2009/10) when the club gave away their shirt sponsorship for free to Acorns (a Midlands based children’s hospice). I think this highlights that even in the commercial world of football it is possible to work with the local community in a positive way.
JB
Monday, 20 September 2010
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