Boots make product recall simple

Loyalty schemes vary in quality but I think the Boots Advantage Card is probably amongst one of the best. There is much debate about the effect of loyalty schemes on customer behaviour. This recent article in Marketing Week effectively outlines the arguments but I tend to share the views of some of the posters - the point of loyalty schemes is more about providing transactional information to the retailer allowing them to target communications and pricing offers to their consumers.

Anyway, Boots recently wrote to us with a product recall for Simple Nourishing Body Wash over a quality issue. Thanks to the Advantage Card Boots was able to do this. Result? My wife's approval of Boots is intact and Boots has notified a lot of consumers it knows have purchased the product allowing accurate exchange.


JB