Mind the Gap

Anyone see the new Gap logo earlier in the week? We didn't think much of it and it seems that feeling has been pretty universal. A press release on Gap's corporate site states that Gap has pulled the logo:

"Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo." The full statement goes on to explain that they were experimenting with crowd sourcing.

According to the BBC more than 2,000 people wrote comments on Gap's Facebook page showing the iconic brand has a passionate following. If only the Olympic Committee had experimented in crowd sourcing when they developed the 2012 logo.



JB