Talking up Talking Book

RNIB, the charity that supports blind and partially sighted people, is continuing its brand development strategy with a campaign to support its Talking Book service.

A fantastic program that helps nearly 40,000 people access books, it costs RNIB nearly £4m a year to run.

Classic brand building you might think but RNIB is incorporating a fundraising element to the campaign. As RNIB's Head of Marketing Vicki Cookson tells Marketing Week "We’re seeing a trend across the charity sector to build the fundraising message into all brand messaging rather than direct response activity."

JB