These are not the toasters you seek

Whilst fast forwarding through the X Factor adverts (is Sky Plus the best invention ever?) I caught a glimpse of C-3PO and R2-D2 on an advert (23/10/10). Intrigued, I went back and saw the Star Wars droids advertising Currys.

Being of the generation that queued outside the local cinema with our dads at least three times in 1977 to see the original film, I am fond of the franchise that launched a million lunch boxes.

Dixons Retail has licensed the characters for a campaign supporting Currys and PC World and is using the characters to introduce the strapline "Discover the greatest electrical store in our galaxy." M & C Saatchi are behind the ads and X Factor fans should get a chance to see them over the next few weeks.

Will the force be with them? Only Christmas sales will tell.

JB