Our household is a fan of online supermarket shopping and Sainsbury's have yet to let us down - always on time, sensible substitutions and very friendly and helpful delivery drivers.This Saturday we were most amused to receive these little chaps - innocent smoothies complete with woolly hats for the winter. This is part of Age UK's the big knit - a campaign being run in conjunction with innocent. The campaign aims to deliver 800,000 little woolly hats that will be put on innocent smoothie bottles being sold in Sainsbury's and Boots stores across the country from 3 November. For every hat knitted, Age UK will receive 25p.
If you are wondering where all those hats come from then at least a hundred of them were knitted by residents of one of our clients - Daventry & District Housing - as tweeted by our PR team a few weeks ago.
Anyway, aside from this great campaign, what interested me most about our smoothies was that we ordered banana. They sent substitute flavours (no problem there) but the packaging had a flash on them saying "banana free". As a fan of conspiracy theories I wondered if there was some malevolence on the part of someone from Sainsbury's.
I have some experience of launching internet propositions back in the day when the internet was new (I developed the marketing campaign that supported the launch of NatWest's Online banking). I am reminded how hard it is to retro fit an e-commerce proposition onto a traditional offline business.
Amazon is my favourite retailer and they show what can be done. Whilst the supermarkets now have enough infrastructure for an effective home delivery service there is still some room for improvement. Sainsbury's should be able to deliver what you order online by now.
The hats were cute though.
JB
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