I’ve recently started making some tip-toes into Twitter. According to socialmediatoday.com, 175 million people have a Twitter account, so I’m only slightly behind... I started my own (@bainseybaines) so I could learn how it worked without practicing on the agency account (@tbgagency). And crikey, it’s a funny old world, is it not? In the last week I’ve noticed trends from “Sophie Ellis Bextor” to the potential sale of the nations beloved BBC Television Centre to a personal favourite, “Liesforlondontourists”. Trends can make me laugh, make me cry (well, almost), and in many cases, make me just ask, ‘why’?
A colleague of mine created a free guide to using twitter for the first time (thanks @kerryhjames), she called it “From twainee to twitterati?”. And what a help that has been. As Kerry points out the main advantages of having a twitter account as a company or individual are increasing networks, developing brand awareness, being at the forefront of hot news (and lets be honest, hot gossip) and we’ve already found it can be great for driving business. In fact, we have just quoted on our first enquiring. Twenquiry? Nope, that’s going too far.
I thought when we started that we had to find thousands of followers and become major players in the space. In fact, we don’t. Baby-steps are fine, and perhaps this is a part of the appeal. Our community might be small, but it’s ours. It’s all people we want to talk to and who want to talk to us. So my thoughts are this. Don’t think too big when it comes to twitter. Don’t go jumping in with your big size tens following anyone and anything in the hope that they’ll follow you back. Follower/ following ratio is important and an even ratio shows a natural growth and interesting like minded community. It’s really not as hard as I thought but we’re constantly on the look our for tips and ideas, so do let us know if you’ve got anything to add! We're @tbgagency and we looking forward to tweeting with you...
Tuesday, 28 June 2011
Tuesday, 14 June 2011
Facebook: Flash in the pan?
Facebook: Flash in the pan or here for the long haul?
The stakes are high for Mark Zukerberg’s Facebook, but are the users still playing ball? Reports suggest that Facebook will go public in early 2012 with a value of around $100billion. And as we’ve reported before, display ads on social networks were the biggest growth area for ad revenue in the financial year to March 2011, worth over £25 billion in the UK alone.
According to the Boston Herald, Facebook refuted claims that it lost six million US users in May alone and 1.25 million users dropped off in Canada in the same month. Here in the UK reports are rife that the site has lost one hundred thousand users so far in June. Overall the figures are still up, as emerging territories like Brazil and Mexico are seeing the rapid take-up that was once reported in the triad. There’s talk on twitter in the UK that this sort of loss always happens around June, as GCSE and A-Level students suspend accounts to avoid distraction before reinstating them after exams and that US students tend to cancel and restart accounts once graduating from college. However market research agency, Inside Facebook, note that growth on the site does seem to stagnate, and even decline, once penetration reaches fifty percent.
With this being the second month in a row that Facebook’s growth has been slower than normal, we’re all being quick to ask if the bubble has burst? But Facebook will keep growing as it adds new territories, just think how the numbers will grow when China gets onboard. We may not love the site quite as much as we once did but we’re not cancelling our profiles just yet...
The stakes are high for Mark Zukerberg’s Facebook, but are the users still playing ball? Reports suggest that Facebook will go public in early 2012 with a value of around $100billion. And as we’ve reported before, display ads on social networks were the biggest growth area for ad revenue in the financial year to March 2011, worth over £25 billion in the UK alone.
According to the Boston Herald, Facebook refuted claims that it lost six million US users in May alone and 1.25 million users dropped off in Canada in the same month. Here in the UK reports are rife that the site has lost one hundred thousand users so far in June. Overall the figures are still up, as emerging territories like Brazil and Mexico are seeing the rapid take-up that was once reported in the triad. There’s talk on twitter in the UK that this sort of loss always happens around June, as GCSE and A-Level students suspend accounts to avoid distraction before reinstating them after exams and that US students tend to cancel and restart accounts once graduating from college. However market research agency, Inside Facebook, note that growth on the site does seem to stagnate, and even decline, once penetration reaches fifty percent.
With this being the second month in a row that Facebook’s growth has been slower than normal, we’re all being quick to ask if the bubble has burst? But Facebook will keep growing as it adds new territories, just think how the numbers will grow when China gets onboard. We may not love the site quite as much as we once did but we’re not cancelling our profiles just yet...
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